Marketing From Scratch Podcast!
It’s time for a new podcast. The first one actually, so bear with me over the course of this podcasting journey where I will share with you some interesting information, interviews, strategies and marketing info. This is going to get exciting!
Ok, welcome to MFS001 my first podcast which you can check out below. If you remember my last post – Mega Product Launches Unravelled Part 1 You will know that I promised a part 2 which would be an interview with some great tips. Well it’s here! In this highly informative podcast you will learn:
- The importance of launching a product
- Why affiliates are so important
- What types of launches are the best
- Tips and hits on what is working
- And much much more!
I hope you enjoy the podcast. Please let me know if you have any comments. Also John is running a $1 trial for his $2000 coaching course. If you want to get in on the action for only $1 check it out right HERE for a limted time only
Please click the play button below to listen in..
Hiya guys, hope you are doing fine.
Great interview and feedback from both of you who have done launches.
It is good that you have spoken about the hidden aspects which are common in launches which marketers are not familiar with, especially tools to use, swipe files, how to boost sales, and what to expect after the launch.
MY 10 PRODUCT LAUNCH TIPS
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1) Make sure your product is something that people will buy, don’t just make a rehashed product for the sake of it.
2) Email your email list with surveys to find out what their problems, needs, and desires are, and create a product around this. Get some of your JV friends to check out your product and view it, sometimes people can see things in it which you can’t.
3) Put 150% into your product creation, graphics, affiliate tools and everything else, which will all have a boosted affect on your profits.
4) Provide your affiliate tools, email swipe copy, banners, articles, review copies, etc, so that they can promote your product easily.
5) Provide a live JV competition leaderboard, so your affiliates can see how many sales they are making compared to other marketers.
It is optional if you wish to include prizes such as cash prizes or ipads etc, for your affiliates.
6) Spend some time to create some short instruction videos to teach affiliates them how to promote your product (although most marketers will know how to promote your product).
7) Chose your payment processor carefully, especially if you are doing your first launch, and also let them know early that you will be doing a launch.
8) Let payment processor and host know that you will be launching that day too, so they are aware in advance of a surge of visitors and sales.
9) Be creative with your marketing, think outside the box and be different from the norm in your strategy.
10) Reply to affiliates who email you towards the launch, by providing a contact email, and even a telephone number, rather than ignore them
Dan well done in your launches, your launches are great case studies for your fans and website visitors.
Nice touch with the audio interview, as it provides variety to your blog from the articles Dan.
Otherwise I hope you are fine.
Matt Morgan
Hey Matt, Once more you provide valuable tips for the community. Hope you are well, and thank you 🙂
Hi Daniel and John,
Listening to you while I work.
Hope I grow enough to have this problem!
C.
Thanks Carolyln I hope you enjoyed it.
Hey, brilliant podcast Dan and with one of my favorite marketers: John Thornhill!
I still remember his PTS launch and to be honest I had no idea what to expect from it, I didn’t know if it was going to be an easy sell or not because after all it is a $2K product!
I was glad when I heard that John managed to put another full class of students in his program, I did send his offer a few times to my list and even offered a bonus but sadly nobody took it.
Maybe I only have highly successful people in my list? Who knows! haha but I sure hope that’s the case!
Anyway great podcast man, loved all the tips from both of you.
Sergio.
Thanks man! I believe John found it quite hard, but you have to persevere with this kind of launch and pull out all the techniques to get results! He achieved success in the end. What I don’t like is when people say to you they have your back and don’t help you out? But that’s just me lol..
Only having successful people on your list is a good thing. Mine gets so full of spammers it’s unreal!
I will admit the sound wasn’t quite right, but I have that fixed for the next one? Who to interview and what about. I don’t know 🙂
Hi Dan
Great interview mate. I always enjoy listening to John talk about his marketing methods as I always learn something new and product launches is definitely something I need to get better at.
The P2S launch was superb, and knowing how much work I put into my own affiliate promotion I can only begin to guess at what John went through. But over 200 units at $2k a pop is pretty awesome…and happy days I made 8 of those 🙂
I liked your mindset about beating other marketers on the JV Leaderboard, I’m the same, and getting an email telling me I’m only just a couple of sales behind the place above me definitely works and it makes me want to promote further…and if I can beat markerters I know and like then all the better.
Thanks for sharing all the info…I look forward to your next one
cheers
Steve
Solid tips Steve which really do work. Well you would know the amount of sales you got for P2S 🙂 Well done!
Hi Dan,
great interview, two questions how long it it take to appear in iTunes after you uploaded it, and is there a way to track the numbers of downloads/listens.
Cheers
Rob
Hi Robert,
Thanks for the comments.
It took 24 hours to appear on iTunes which I found surprising! Unfortunately I haven’t looked into tracking, I just wanted to get the podcast up and running, but I will look into it later..