Beginners Email Marketing Introduction

Beginners Email Marketing Part 1

Welcome to the first part in this series called Beginners Email Marketing Introduction. Inside the next 10 part series we will take a look at the most important aspects of email marketing and how you can use them within your business.

Over the course of the series you will find out exactly what it takes to build your email marketing business.

Let’s take a quick look at what you can expect to read as the course unfolds. Enjoy the beginners email marketing introduction. If you have any questions, please comment below.


Beginners Email Marketing Series

  1. Introduction
  2. How to Write The Perfect Email
  3. 50 Email Marketing Headlines to Make You a Legend
  4. Tools to Building Your Subscriber List
  5. How and Where to Build Your Email List
  6. What is Email Segmentation and How to Use it
  7. How to Avoid The Spam Filters
  8. Impressive Email Marketing Style
  9. How to Automate and Test Email Marketing
  10. Beginners Email Marketing Conclusion

Ok let’s kick this off…

So What is Email Marketing?

Email marketing is the use of email to promote your product or service to people on your mailing list. That’s it…

However, there are so many factors we have to deal with within this niche. These need to be broken down into manageable parts. There isn’t a 1 job fix all for this, oh no.. it’s a series of complex moving parts that needs to be adhered to, to allow the whole email marketing machine to work.

What do we Want to Achieve?

Unless you have been living under rocks, without the use of electricity, or in cave, or a lead box with no WIFI (I could go on). You will know that there is an invention called email. And within this invention, there is the ability to send email to people, allowing big companies, small business and solo traders to contact you in an attempt to sell, giveaway, inform, and interact with you.

Unless there is another agenda such as government info or charity based info, almost all of these business are trying to generate more revenue. That’s the bottom line, because in one form or another, the ultimate goal of email marketing is to sell you something or get you to engage.

Being in the internet marketing business myself, I’d say I notice these emails more than the regular person. Why? It’s not because I’m special or anything like that, it’s my job to notice well written emails and ones that are designed to make you click and engage. I find myself deciphering the emails, from one person/company to the next scrutinising what I think works.

The way I see it, if I’m interested in an email that’s landed in my inbox to sell me something, there’s a good chance a whole lot of other people will be interested and that’s what makes email marketing fun.

Is Email Marketing Still Relevant Today?

You may hear people banging on about how email marketing is dead (my guess is they were trying to sell you something like a social media course). The truth is, it has its place along with every other medium for advertising. Besides, like I said earlier there is no one fix for everything, and email marketing is one of many forms of communication:

  • You may have been told that Facebook is the new email?
  • You may have been told that Instagram is the new Facebook and the new email marketing
  • You may have been told that Linkedin is the new email marketing?

The truth is, they are all good forms of communication and all of these should be used in their own way. However… and I use this with great emphasis… YOU DO NOT CONTROL SOCIAL MEDIA PLATFORMS.


What do you meanĀ  “You Do Not Control Social Media”?

Not controlling social media means you have no control over what or how social media manages your content, account, domains and even your entire business on their platform. You are merely loaning the space…

Imagine a scenario where you have a Facebook page, group or account and for some reason or another (without getting into the why) Facebook decide to shut your page or your account down?

Where does this leave you in the grand scheme of things?

Yes, you guessed it, “up the creak without a paddle” I believe is the expression.

This is the perfect example of NOT BEING IN CONTROL. Due to the controlling power social media companies have and what their terms and conditions dictate (sometimes rather loosely), you as a business by no fault of your own could be suspended or worse closed.

I’m not saying this is you trying to make sales that will shut your account down, or the way you contact or engage with people? Because this may not be the truth. The truth is, in some cases it’s very hard to establish why a page or an account was shut down. Even the social media companies themselves can’t tell you, because you can’t contact them for an answer!

It’s also damn hard to get an answer from these people, to determine why you had your page, or account held or suspended and in worse cases completely removed. The support just isn’t there for you… hence you have zero control over your business and subsequently can have a very hard time getting it back.

So in the case of all your eggs in one social media basket, don’t do it!

If you do, have a plan B!

Being in Control of Your Business

What if we took social media away for a moment and talk about the control you do have. Like I said earlier, social media has its place and most certainly has a place within your business, and being in control is very reassuring indeed.

Email marketers collect email addresses so they can establish a line of communication between themselves and potential leads (That’s You).

These email addresses are held in a database which they have control of and they can email you any time they like, at any frequency, with any manner of content.

Of course, this frequency and content should be within legal guidelines and adhere to GDPR. But above all, you have complete control of your email list and your business can’t be taken away from you. Therefore you remain in a much safer position without having all your eggs in the fragile social media basket.

What to Expect From This Course

First of all, what I would like to achieve within this course is to explain what is needed to make the most from your email marketing efforts. Outlined below is a little of what you can expect from each module:

  1. Writing The Perfect Email – There is a skill to writing email that engages an audience, and in this post we are going to look at how to write the perfect email to engage, sell and take action.
  2. Killer Email Subject Lines – The subject line is always the key to the door. If your subject lines don’t hit home, they you lose a huge part of your engagement.
  3. The Tools to Building Your Subscriber List – In this chapter we take a look at the tools of the trade and what you need to start building your email list.
  4. How and Where to Build Your List – Email lists simply don’t fall out of the sky. In this chapter we look into how to build your list, what tips and resources you can use and where to use them.
  5. Segmentation – Once you have subscribers, above all you need to learn how to keep them and also filter them depending on where they are inside your business. In this chapter, we take a look at segmenting your subscribers and why you should do it.
  6. Avoiding The Spam Filters – Arguably one of the hardest battles you will have in the email marketing business is getting through (not beating) the spam filters. Almost all email clients have a spam filter and you have to get through it. But it’s not so easy…
  7. Styles and Grammar – You don’t have to be Shakespeare, J.K. Rowling or Stephen King to write an email. You simply have to be you, but maybe a little better. You own voice is important, but so is your call to action.
  8. Automation and Testing – Automation is one, if not the most beautiful tool in the email marketers tool box. Want to earn money in your sleep? In this chapter we will explore how to do this.


Are You Enjoying The Email Marketing for Beginners Series

Finally, I hope you are enjoying the “Beginners Email Marketing Introduction” and series so far. If want to learn more or skip to the next part. Below you can find the links to the full 10 part series:

  1. Introduction
  2. How to Write The Perfect Email
  3. 50 Email Marketing Headlines to Make You a Legend
  4. Tools to Building Your Subscriber List
  5. How and Where to Build Your Email List
  6. What is Email Segmentation and How to Use it
  7. How to Avoid The Spam Filters
  8. Impressive Email Marketing Style
  9. How to Automate and Test Email Marketing
  10. Beginners Email Marketing Conclusion

Comments – Over to You…

Please comment on your thoughts below. I would love to hear what you think about Beginners Email Marketing Introduction. Is there anything you would add or any tips you se yourself that would help others?


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