5 simple ways to increase email open rates to take your email marketing to the next level
There is a lot of talk on the internet marketing grape vine surrounding email marketing and how it may have had it’s day and Facebook is the best way to target subscribers and leads.
For me email marketing is still and for the foreseeable future the best way to communicate with customers and subscribers and this is what I want to talk about today.
If you use email marketing in your business you may want to try something new when it comes to communication with your own subscribers. You may be aware, that last I week I ran a large promotional campaign with a big bonus attached to it to create more value. What I also did during this promotion was change the way I communicated with my subscribers..
I have never been one for using prewritten content like some marketers do. I always review the products first so I know exactly what particular products are about and if they are worthy of telling the subscribers on my malling lists about. This also determines the promotional material I create e.g. related bonuses, video reviews, tutorials etc.
So what did I change?
During the launch of Product Launch Control last month I discovered something new when I wrote an email half way through my promotional campaign. I sent an email with the headline ‘Words of Worry and a Thank You’. This email has been opened just over 1000 times and the email responded to just under 100 times. I have since wrote 4 more emails with the same type of results.
This told me something about my email marketing? If I stick to being me, I’m listened to a lot more. So here we go, with my 5 simple ways to increase email open rates.
1. Create an Interesting Title – Your email title is the key to the open rate, but not the be-all and end-all of it. Yes people need to see the title before opening your email, but once you have established trust by using the other 4 keys in this post you will see your open rates increase. So fist of all create an interesting title which compels people to open your email. HERE is a post that may help you find some suitable title for your next email promotion.
2. Write Good Meaningful Content in Your Emails – Sell sell sell does’t always work. I’m not going to say it doesn’t work period because it does, I have proof it works and it can work very well but there is a time and a place for it. So if you want to keep your subscribers and avoid massive unsubscribes, try to create content that tells stories, analogies, builds trust and gives help. But most of all engages the reader to respond an click your links without the hard sell.
3. Cut the Constant Sales Bull – I receive emails every single day that try to sell me something. I have been in this business a long time, enough to recognise hard sell and raw affiliate marketing targeted at people with what I call shiny object syndrome (the promises of easy riches). I have been in that same position myself and lost all of my subscribers because of it, which is not something I consider a good business model so I don’t recommend it. So with that said try to communicate a little better. You can even go as far as letting people into your life by asking for responses and responding to email replies.
4. Be Truthful in Your Emails – People aren’t stupid. They don’t fall for crazy tricks and BS. A simple rule of thumb here is don’t send something you wouldn’t want to read yourself! Remember this.
5. Mix up Your Content – Mix up your campaigns and cut the sales emails and supply some content such as a newsletter, a blog post, even a free download from time to time. This allows you to build trust and shows your subscribers that it’s not all about the hard sale.
My open rates have increased dramatically over the last few months by taking this same approach to email marketing. Why not give it a try and see if it works for you to.
Do you agree? I would love to hear your thoughts. All comments welcome.