Well where do I start with this post? I want to use profanity but I’m a nice guy and have a larger vocabulary than that so I wont, well not yet anyway.
As far as mailing subscription lists go I have quite a few marketers sending me emails every day. I don’t read them all but I do look at the email titles and who has sent them mainly because I want to see what people are up to, what they are selling and how their email appeals to me. The ones I do open or titles which appeal to me the most, I usually keep and add my own spin of the title and add it into a text file for later use.
The reason I do this is simply my way of knowing what’s working for me. In many ways I am my own guinea pig, but I do trust my own judgment. When you work alone you have to trust yourself 100%. So in this case if I open an email or the title I see makes me open the email, it has a good chance others will do the same for the ones which I have created. By creating a title swipe file like this, you can save hours of deliberation over your next email title. Give it a try if you don’t already.
To my surprise I opened this email:
‘Make 100k 60 minutes from now’
Now I would not normally open this type of email, nor would I even consider sending something like this out to my subscribers. I have been in the marketing business long enough to know what is BS and what isn’t. But I guess curiosity got the better of me, so I opened it.
So what did I find?
1. The magic bullet to mega riches? No
2. The answer to all marketing money matters fixed in 60 minutes? No
3. Ridiculous sales hype promising you the earth in 60 minutes or your money back? Yeah you guessed it
How can this be allowed and how can you live with yourself? In a situation like this I feel heartily sorry for the newbie. I mean the sales copy is good, it’s very good, it sucks you in and fills you full of dreams of riches and wealth from the beginning. They also have a timer on the site so the clock is ticking from the second you land on the site:
Download Link Expiring In.. 1 Hour, 4 Minutes, 24 Seconds, 20Milliseconds
Except it does disappear, just hit refresh and it will start again!
Also statements like ‘We had at least five to 10 retired English professors on staff at any given time’ well did you now, wow that’s amazing!’
And what about ‘This was beyond the biggest budget we had ever seen. To create maybe the most valuable software the world has ever seen’ this is truly amazing!’
Not to mention this ‘With every site it tracked the software become smarter’ Artificial intelligence this is amazing!’
Then the deal clincher ‘If I’m on a desert island and I have forgotten everything I know about internet marketing. This software is all I would need to create a life of luxury’ I wonder would you have an internet connection on a desert island?
BULL SHIT!!!!!!
So for $49.95 you get:
• The most expensive software in the world
• 10 English professors
• Artificial Intelligent software that teaches itself
• A desert island
• And a life of luxury
• Your first sale guaranteed in 60 minutes
SIGN ME UP!
Err on second thought no thank you my BS meter is off the scale
BULL SHIT!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
This is serious, although it may sound funny; these guys are actually selling products and making money. When it comes down to ethical marketing it’s sites like this that need to be removed instantly or at least conveyed in a different light. If the software really does work then why not advertise what it does rather than hype it up to the point of total disbelief?
The refund rate must be through the roof!
Do you think that this product makes a fortune? The refund rate must be huge or is it that they don’t care about the refund rate as they are making so much profit? I suppose we will never know the outcome of the types of products. I know one thing for sure Clickbank has learned its lesson and upped its game to stop this type of marketing thankfully.
What good can come out of this?
Yeah I’m serious as much as it does pain me to say. Take a look at the sales copy, it well written, there are a lot of hooks in there and calls to action in
the right places. Adjusted ethically with all the BS taken out this could be good sales copy. It’s just a shame that the copy has been used in such non ethical way.
This is only one of a few emails I get for this type of product every day and it annoys me every time I read them. I could go on and name names of marketers who promote this type of product and write email copy in the same manner but I’m not going to do it.
What to do About it?
The Warrior forum is always a good place to look for reviews of products that you may not be sure about. Also if there is not a review on the Warrior forum don’t be afraid to ask here on my blog also.
Comments
What do you think of this type of email and product marketing? I would love to know your thoughts on this?
Hi Dan,
good post! Yep, unfortunately some marketers do prey on the newbie and make them think making money online is easy and quick. In reality, you know as well as I do, it’s not that simple. Then what happens – the newbie gives up! It’s a shame.
There is too many marketers marketing software and not enough helpful, newbie friendly information. The newbie needs information – step by step guides, how to’s, “before you start online, this is what you need to know” info, etc. and help to succeed online and not software or plugins.
I am going to revamp my site to be simpler and more newbie friendly – just good solid, helpful info.
Thanks for keeping it real, Dan!
All the best, Mike.
Hi Mike,
Well hopefully I can provide that here for you guys to save you some time and effort. If you have any suggestions, please let me know.
Hey Dan, I think that not only a few but MANY internet marketers do prey on the newbie.
I got a few tastes myself when I was getting started online and I still see it happening all the time.
The cool thing is the more you learn the more experienced you get and then you can start telling who the good guys are and who is just trying to rip people off.
Of course you’re one of the AWESOME guys!
Cheers man, loving this new project 😉
Sergio
Thanks Sergio for the cool comment. Things are going to change around here and there will be no ripping off the newbie lol. Just good content all the way.
What I want you to take from this article today is the concept of creating a marketing system that starts with you, the unique leader in the massage therapy community that is ready, able and willing to solve the problems of your potential clients, and to create an incredible experience by offering top of the line value. Everything about your business is marketing. Stop looking at your marketing as putting an add up or creating a brochure that you hand out. Your marketing begins and ends with you. Create a process that incorporates all elements I’ve discussed today and more. These are the top 5 “starters”…this is only the beginning. Keep evolving and growing and success will be here before you know it!
Hi Dan
When I see this type of product, and others see it as well, we think “why? Why do these things still go out in the market”, and the cold hard truth is they still work, it’s a numbers game, and to be honest not that long ago it was me and others on P2S buying them!
By the time a group of people savvy up to the clever sales copy, there is another group of unfortunates coming along to take their place who will fall hook line and sinker for it. I don’t berate these people because it is simply a learning curve, we all went through it, however these type of products are giving this whole industry a bad name, a bad name that all of us have to overcome – guilty before proven innocent!
The silver lining is that it gives us a much bigger incentive to move ahead and rise above those sharks and prove that is not what we are all about, by providing quality and value in all that we give.
Andrew
Quite right Andrew. I can see how it can be hard for some people to actually stop buying shiny objects. I still do it lol.. Unfortunately some people never stop which I guess makes the scammers money..
Thanks Daniel,
Great insight and a good read for new and advanced marketers. It is sad that people will take advantage of the new people. The new people are usually the ones that can’t even afford the products and courses. They don’t even know who to believe and follow. Maybe your post will help some of the people that read this post and give them some good tips. Good job.
Regards
Zora Blume