In this post I want to show you how to more than double your income with split testing
It’s been a tough few weeks for me during the launch of product launch Control. There are a list of tasks as long as your arm to do when launching and a list as long as your leg to do when the launch is finished. It doesn’t simply end when the launch ends, you have followups to do, communications, support for high ticket members, etc etc. But I don’t want to talk about that today, I want to talk about something new (to me anyway) which I never did in my last launch and that is split testing.
A hot tip to make more from product launches is split testing your sales pages. Now if you are unsure what a split test is, I’ll break it down like this:
Split testing when done right will make you a ton more cash guaranteed! Why because when you split test you can see what people like and which pages are converting the best. By NOT doing it, you are reliant on your own single page and your own opinion on what people like or don’t like. In short it’s madness to think like this because everyone is different when being sold to.
We had 4 sales pages and for this example we will call them A,B,C and D. Why 4 you ask?
We had 2 headlines and 2 videos, so we had to mix it up with all 4 variants to create and even split.
- Sales page A had headline 1 and video 1
- Sales page B had headline 1 and video 2
- Sales page C had headline 2 and video 1
- Sales page D had headline 2 and video 2
Now, you could go another level even further here by testing elements of the sales copy to finite detail, but usually the headline and the video are enough to go on as they were in this case the most important parts of the sales copy.
By using JV Zoo’s new split test feature we were allowed to create the 4 way split and test conversion percentages to find a winner, or the best converting page from a front end sales point. Testing was pretty even for around 3 days, until the a clear winner started to emerge.
What worked for us
We had two headlines, the first one which simply stated ‘In The Next Two Minutes You Will Find Out Exactly Why You Need Product Launch Control’
The second headline was a little more sales appealing ‘Discover The 6 Figure Product Launch Secrets The Gurus Don’t Want to Share and Why You Need Product Launch Control’
We also had two videos, the first was an explainer video:
The second was a compilation video of marketers who we have helped in the past which I put together. To be honest this video seemed more real, maybe a little less professional, but the point was put across a lot better.
And the compilation video combination I put together:
We had a small wager on what would be the all out winner and I lost. John won, with the exact combination you see above. The truth is you never know what is going to work for you until you test it. You may get it right first time, but without split testing your sale pages, you WILL leave a ton of cash on the table.
Thanks to the split facility on JVZoo this is exactly how we knew which of our pages was converting the best! If we used an alternative combination of headline A and video A, we would have almost halved total front end sales!
In the future, don’t discount testing the market with alternative sales copy, videos, headlines etc because the truth of it all is. No matter who you are and how much advice you are given, only the numbers and percentages tell the truth.
Test test test.
Thanks for reading. Please feel free the leave a comment and share 🙂
Split testing always seemed a very complicated subject for me, and something I have always put off.
JVZoo seem to have simplified everything, so that’s got to be a good thing.
I suppose I have no excuses anymore.
Congrats on your recent launch. I was watching closely.
Yeah Brian, JVZoo makes it so easy to do now. As you know before simplicity, tracking software was needed as an extra which sometimes could be complex and harder to use. This is a must for every launch now.
I’ve been told many, many times about the importance of testing and your story sure proves it! But most people really hate to do routine testing and in your launch case you had all the help you could have wished for to do a perfect job of it.
It’s so simple Fran with the help of JVZoo’s split test facility it should be used every time IMO
Hey Dan, what a fantastic share on split testing and doubling your launch income when you pay attention to raw numbers and conversions.
Really thrilled to have witnessed this launch from start to end myself, awesome job!
Thanks for being part of the launch Sergio. The split test was a new feature so we just had to use it and it worked out very well.
Interesting post on split testing Dan!
Think split testing is something we all should be doing, systems like jvzoo etc make it easy to split test and makes it easy to see what combination of elements convert the best.
Its all worth it if it increases your sales by x%
Great post, will need to think about this on my project
If we can increase sales by anything it is always a great time investment to split test and monitor. It also gives you insights to what the majority of your buyers like to.
Interesting article, but I have one concern. Do you see the 3 elements, sales page, Headline and video as independant? If you do you could have had many more combination and more accurate testing. You may have won the bet!! I don’t have the mental arithmatic to say how many combinations, but there are more. Now it depends on sample size and similar combinations etc. Yes split-testing becomes easier with software, but it never outperforms common-sense! Think through your testing carefully, talk it over with other people, brain-sorm it and then numbercruch.
There are so many variations you can do with split testing, depending on the time frames you have. Like I said in the article, you could take this to the utmost finite detail and gather info on the very best variations.
Hello Dan, how are you doing?
I hope you and your family are fine.
Split testing is an interesting way to tweak your pages for the maximum conversion yet many people don’t do it.
When Split testing I change one item per test, per time……. then move on. Here is what I mean
For a ‘squeeze page’…..First I Split test 2 headlines, pick the winner…..i Use the winner- Done!
(NB The winner is the one which gets the better conversion or the most optins)
– I Split test 2 Subheadings, Pick the winner…..I use the winner- Done!
– I Split test 2 sales copy paragraphs/body, Pick the winner…..I use the winner- Done!
– I Split test 2 pictures, Pick the winner…..I use the winner- Done!
So in each test I am just testing ONE THING per test/ per time.
This helps me fine tune a squeeze page to get the best conversion it can get, to get the maximum results.
The great advantage now is that there are tools which are out there which make it much easier compared to 10 years ago.
Split testing can have a huge impact on your results aswell, as you have stated Dan.
Otherwise i hope you are fine Dan.
Thanks Matt for sharing your spit testing elements.