It’s been quite some time since I posted and that’s due to new ventures. One in particular which I have spent the last few months working on as a side project and with that comes new online business frustrations
However not all things are working out as I anticipated
My new venture is targeted to the fitness niche and helping fitness professionals get online with their own programs dedicated to helping new clients. So rather than being customer facing in the gym, they could also diversify their skills and generate online clients.
Enter Strategic Fitness Pro my new website business!
I include a complete members area with video tutorials and all the material any future online trainer requires. I setup demo blogs that the buyer can follow and edit as their own, a complete and automated sales process, also various lead pages with free giveaways for use with social media ads. The whole Strategic Fitness Pro model is a one stop funnel to create income… But it hasn’t taken off as well as I thought it would?
So what have I done to push the model Instagram
I created an Insta account and started adding content to generate some followers offering free guides, some info images and some engagement. I also linked this to a Facebook page posting the same content.
Affiliates – I ran the whole program through Clickbank and used the CB market place to push the product and contacted affiliates to promote the program.
Ads – I invested about 1k into ads and traffic from Instagram and Facebook
Fiverr – I invested in a couple of gigs to drive organic followers on Instagram. For this presently, I have gained around 500 followers so far. So with social media covered and a few people contacted regarding affiliate promotions I expected a sale or two at the reduced sale price. Unfortunately, and surprisingly, not one sale! Now this is disappointing and a new approach is needed.
Traffic – I was quite concerned when I checked the traffic stats and the actual amount of hops to the sales page was only 350 hops for the last 4 weeks. 13 of these had hit the order page but never purchased the order? This was worrying… I have always been sceptical about the additional tax added by Clickbank and if this scares people away?
Moving on
Anyway, Strategic Fitness Pro is in it’s infancy and I will continue to build it as a side venture until it either succeeds or fails. It’s too early to tell as yet about the marketing techniques I am using and how this will work going forward.
First impressions are disappointing and I can see how new business ventures with limited startup capital can be seen as a failure. If this is you please persevere with your venture and keep pushing forward. You must exhaust all avenues before you retire your business model for something else. No one said that new online business frustrations would be this frustrating 🙂
I will post more about Strategic Fitness Pro as I build on it. But for now, thanks for reading!
Hey Dan, first of all, congrats on the new online venture!
And second, I think there are a lot of things you can try to improve (or even start) your conversions with this new product.
There are no FB pixels installed on the sales page so if you had implemented one, all the traffic you drove through ads and social media, would be on a list available to you to remarket them with more targeted ads on FB.
Also, you are using a long sales page in a combination with a video so you can definitely try to do some A/B testing here meaning, have one version with just the video (btw, I’d render the main video again at 10% faster so it’s more cheerful) on it and the buy button.
Then have another version with the long sales page but no video.
Then start tweaking the copy on the buy button — I’d particulaly aim for removing the huge discount and the percentage just to see if you get more clicks like that.
And for the real pain in the ass recommendation (because it needs a little bit of extra work) it would be to create a short free report, an email campaign and set some ads so you can find what segments/interests respond best to this kind of specific niche and then nurture them into providing the solution (sending them to the sales page).
If I had to do this step by step, I’d start doing A/B tests first and continue to drive traffic to see what works best and then, start doing the campaigns and everything else.
All the best man and good luck on improving your conversions! 😉
Sergio
Hey Sergio,
Thanks for the tips. Yes I do need to use an FB pixel. Even if they have black listed Dansumner.com links from my pages so I can’t advertise blog posts there (grrrr).
I’ll take a look at the video options and the split test. I’ve already tested the price point with bonus on and off and still no hits.
As for free reports, I have a already created the free reports which I have sent traffic to, put leads on a list and auto responder and pushed the product that way. Still nothing…
I’ve put the campaign on hold for the moment as we have a launch on October 31st for a new PLR product. All my efforts are going into the new webinar and funnel.
Thanks for your tips. I will implement them as we go along 🙂
Well Online Marketing and Business is always changing rules of the game. But following new inventions and technologies then there is always a good oportunity to take advantage of the intenret. We should never loos the educaiton part of Online Marketing.
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